Black woman sometimes buy chemical relaxers to make their hair straighter. They do not want to have a “natural” look and feel that they will look better if they go with a growing number of women who have to have their hair bone straight. Recent studies of sales data on chemical relaxers show however that more and more black woman are deciding to stay with their naturally beautiful hair instead of loading it with harsh chemicals to keep it straight.
There is a meet up group in Boston called the Boston Naturals Hair Meet Up Group. It is full of women who love their beautiful hair just as it is and decline the use of chemicals to try and fit some sort of social model. In just one year this group has gone from having 200 members to having over 800 members. And it is not just this group either, there are many different meet up groups like this all over the country whose numbers are growing every day!
The head of the Boston Naturals group, Modjossorica Elysee, 28, states that these growing numbers are not just a trend of a fad. More and more black women are accepting their natural hair and are teaching their daughters to accept and love it as well. The numbers of these group will continually rise as more women begin to accept that their natural hair is beautiful just the way it is.
A research group that is named Mintel has been following the sales data of chemical relaxers and has found that sales in 2008 were $206 million but then in 2013 were $156 million. The sales focus is now on moisturizers, pomades, and cream for curls.