A year ago First Lady Michelle Obama launched a campaign called “Let’s Move!” which was made to help fight childhood obesity. Now the first lady has added a new piece to this campaign…hip-hop. Jordin Sparks, Doug E. Fresh, and Dr. Oz teamed up to make a hip-hop video that is about eating right and getting out and exercising. Michelle Obama is hoping that she can use this as a tool to help kids get excited about getting up and moving to stay healthy.
The song in the video tells kids to eat right and tells other people that try to bring them down that it’s their body. The song is one of 19 that will be on an album released by Partnership for a Healthy America (a non-profit developed in conjunction with Michelle Obama’s campaign) and Hip Hop Public Health (a New York-based group). Most of the songs on the album are hip-hop. The whole album is about living a healthy lifestyle.
If everything goes as planned, the album will have 10 of the songs made into music videos, much like the first one. They will then be given to schools across the country starting in New York City with 40 schools. The hope is that teachers will show the video during physical education classes or even regular classes in order to get the kids moving in a fun way.
Hip-hop for fitness has been around for many years. In 2005 Olajide Williams, a neurologist with Columbia University, began working with hip-hop music to figure out how he could use it to help his stroke patients. He founded Hip Hop Public Health as it appeared that his methods were working.