According to Moneyish.com, D’Marie Analytics, a company that analyzes brand power and social media saturation just released an eyebrow-raising report on the social media power of a woman who could arguably be called the biggest celebrity brand on the face of the earth.
In a nutshell, the D’Marie Analytics report confirmed that between her Facebook and Instagram social media pages, megastar Beyoncé earns around $1 million per post off the strength of her advertising value. The report also revealed that Beyoncé, 35, has taken the crown as the most marketable person on social media even though she’s not on the top 20 list of the most followed people on Twitter, Facebook, and Instagram.
Beyoncé is able to financially capitalize of her social media popularity for a variety of reasons. She doesn’t post things online that are sales pitchy or commercial in nature. Beyoncé’s social media posts are more intimate and personal.
They reflect down-to-earth, everyday occurrences in her regular life, such as her recent announcement that she was pregnant with twins.
“Her limited release of exclusive, curated content…causes such frenzy from her audience,” Frank Spadafora, chief executive of D’Marie told Moneyish. “These days, less really is more,” Spadafora continued.
The “Sorry” hit maker’s record-breaking post about her pregnancy garnered 10.8 million likes on Instagram and became the most-liked social media post of all time. Previously, Selena Gomez’s Coco-Cola ad held the record for most-liked social media post with 6.6 million Instagram likes.
Beyoncé’s social media following has grown tremendously over the last two months. She’s added 6 million new followers on her Twitter, Facebook, and Instagram pages. Her overall number of followers on all three social media sites has reached 177.5 million. Even though her Twitter account has been inactive, Beyoncé still racks up a total of 2,000 new followers each day on average.
Pepsi is one of the main companies that has forked out major advertising revenue in order to capitalize off Beyoncé’s enormous social media value. In 2012, the soda manufacturer paid her $50 million to run ads featuring Andy Warhol-style images with Beyoncé’s face next to Pepsi’s soda cans. Talk about running the world.