Photo credits: Nike
NBA superstar Lebron James and sports apparel giant Nike have just revolutionized athletic footwear for women exclusively.
Not only that, three black women were the core designers of James’ first-ever female-only basketball shoe unveiled by Nike. According to Footwear News, Harlem Fashion Show designers Felicia Noel (far left), Undra Celeste Duncan (center), and Kimberly Goldson (far right) engineered this historic breakthrough in the multi-billion dollar industry of sports apparel.
Noel, Duncan, and Goldson were handpicked for this special task by Brandice Daniel, the founder of the Harlem Fashion Show. Nike reached out to Daniel with the vision of getting “voices devoted to empowering others and combine them to create a shoe that honors the strength of African-American women everywhere.”
These three black women are established practitioners of their craft and were selected with high esteem. “[Noel, Duncan, and Goldson were chosen] based on their previous work and passion for sport,” Nike said in an official statement. James himself also had a hand in selecting the designer trio based on something he saw in them that was very special.
“We each had something that connected the four of us based on what LeBron saw from his mom, and the sacrifices she made for him,” Goldson said, according to Footwear News. “My mom did it. LeBron’s mom did the same for him. The connectivity was there between all of us,” she continued.
James also gave his take on the trio’s brand of professionalism.
“Being the son, husband and father of strong African-American women, I felt like this was something I wanted to do for them and for all the strong women out there who are succeeding despite what might be stacked against them,” James recently said at a gala, which honored him for his great contributions.
The Harlem Fashion Row x Nike LeBron 16 is pictured below. It became available today in limited capacities at Nike.com. However, it has already sold out on its first official release day!
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