By Carolyn Tisdale
Photo credits: Instagram/Paintdatface
A professional makeup artist from Los Angeles, California who goes by Paintdatface on Instagram just got himself came for after pulling a stunt that many on social media considered to be racist.
Before his 64,000 Instagram followers, the makeup artist shared a before and after picture of a blond-haired, blue-eyed white woman with and without makeup. In the “after” photo, the white woman has dark-colored contacts over her eyes, dark painted on eyebrows, and her face and neck made up with a brown color.
Paintdatface’s publicity stunt was compared to a “blackface” minstrel show routine by a horde of people on social media. He posted a disclaimer denying racism in an attempt to save face and deal with the boatload of pressure, which he brought on himself. Paintdatface’s disclaimer partially reads as follows:
“This is a transformation that I’ve been holding back from releasing for a while now, solely because of the fear I’ve had of people turning it into a racial scandal against me. THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing, and celebrating the beauty of another woman’s culture.” (Instagram)
However, the world wasn’t buying it. “Really paintdatface? You want to celebrate black culture? GET A BLACK MODEL! This is clearly blackface. Your disclaimer doesn’t change that,” posted an Instagram user who goes by the name vanessago_89.
“This is honestly so disgusting,” posted another Instagram user who goes by the name rihonardo.
Paintdatface subsequently caved to the pressure and removed the inflammatory photo after his thorough Instagram dragging took its toll. He then posted another message, which partially read:
“The transformation that I recently posted of a woman transformed into a woman of another culture has been highly criticized by those who don’t understand the message. I deleted the post, not because I had regret or saw wrongdoing, but because of the negativity social media turned it into.” (Instagram)
Maybe Mr. Makeup Artist has learned the hard way that the black woman cannot be duplicated or imitated. Jesters usually commit insults when they attempt to mock royalty.