By: Krystle Crossman
Fast food companies are making a mad dash to eliminate unnatural and artificial ingredients from their menu. There are a lot of healthier alternative chains popping up that have fresh veggies and ingredients and these chains are drawing the masses in. Stores like Subway and Chipotle (who stated earlier this year that they eliminated all GMOs from their food) use fresh ingredients to make your food just a bit healthier for you. Taco Bell and Pizza Hut are now realizing that they need to get rid of some of their ingredients if they want to stay relevant in the market. With more research being published on the ingredients of the different foods people are shying away from the food chains because they see ingredients that they are afraid to eat.
Taco Bell stated that they will be using real black pepper to season their beef with instead of “black pepper flavor”. They are also removing Blue No. 1 from their avocado ranch dressing, Yellow No. 6 from their nacho cheese, and carmine from their red tortilla chips. Taco Bell has been testing these new menu options in certain markets and they are hoping to have the above eliminated by the end of the year. They are also looking to eliminate any artificial dyes that they have in their products as well as high-fructose corn syrup. There are certain menu items that will still have some of these ingredients such as the Doritos shells and the soda because these are not exclusively owned by Taco Bell.
Pizza Hut will be removing all of the artificial dyes and preservatives from their foods and hope to complete this by July of this year. They are hoping to keep their prices down in the wake of using fresher ingredients. The CEO of Taco Bell states that they are hoping to keep the prices down for consumers so that everyone can enjoy the fresher ingredients at the same price that they are paying now but it is unclear as to how the removal of these artificial ingredients will affect costs. He also stated that the removal of these ingredients should not affect the taste of their products in any way.