Puma Ad Uses Black Ballerina To Give Inspiring Message


By: Krystle Crossman

Puma has released an ad on Instagram that every woman should see. It is only 30 seconds long but the message is powerful. The ad features 24-year-old Olivia Boisson, a ballerina from New York City. Boisson began dancing at the age of six years old. She started out at The Ballet Arts School of Forest Hills and continued to study there and at the Dance Theatre of Harlem. In 2004 she moved on to study at the School of American Ballet which is the official school of the New York City Ballet. She danced there for eight years before she gained an apprenticeship with the NYC Ballet. Shortly after she joined the company as a regular dancer and has starred in ballets such as Swan Lake and Les Bosquets.

In the ad Boisson is seen dancing in a studio and practicing in the streets of New York. She says that everyone has those days where you do not feel like you are good enough at anything that you do no matter how hard you try. How you handle those days will determine your success. Boisson states that confidence is the key to being successful no matter who you are. If you are not confident in the things that you do you will never push yourself for more. She tells the viewers that no matter how you are feeling you need to make sure that you wake up every day with the thought that tomorrow will be a better day and that you will accomplish your goals if you push yourself a little harder. At the end of the ad she says, “Never do anybody else. Do you.”

The ad is aimed at empowering young women to chase after their dreams. Boisson had always dreamed of being a ballerina. When she joined the New York City Ballet she was the first black woman in over a decade to join the company. When she was 13 years old she suffered a serious knee injury that forced her to stop dancing for a year. She realized just how much she loved ballet after that and pushed hard to get back into dancing shape. During an interview with Brown Girls Do Ballet she was asked why she thought minorities were so underrepresented in her field. She said that she felt it was because the arts are not introduced to minorities as often as they should be, especially at early ages.



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