It looks like the Tamar Braxton Effect on a formerly popular daytime talk show was bigger than the show’s executives expected.
Word has been circulating from various media outlets that ratings for Fox’s “The Real” have plummeted since the untimely firing of former co-host Tamar Braxton earlier this year. The Root reported yesterday that there is wide speculation about “The Real” possibly getting the plug pulled on it by network executives because of the shrinking ratings.
Tamera Mowry-Housley, Jeannie Mai, Adrienne Bailon and Loni Love are the four remaining co-hosts on “The Real.” However, since the hosting team went from being a quintet to a quartet, viewers haven’t really been tuning in. This makes the executive decision of getting rid of Braxton look like a bad idea.
The formula for “The Real” is modeled after other daytime talk shows like “The View” and “The Talk.” However, “The View” has survived its fair share of exits by female co-hosts who have come and gone. The key to their success has been maintaining a core group (led by Whoopi Goldberg), which keeps the original synergy intact.
It looks like Braxton may have been a member of that original synergy for “The Real.” However, the 39-year-old singer and TV star is reportedly moving on to greener pastures. The Root also reported that Braxton is working with Steve Harvey to create her own show.
Some believe “The Real” could be saved if an additional personality is inserted on the hosting team. They obviously need some spark to offset the dullness that has come about since Braxton’s firing.
“No one will be another Tamar Braxton, but the right person can bring her own unique energy to the group and give the show the jolt it needs to move forward before it’s too late,” wrote The Root contributor Michael Arceneaux.
Maybe he’s right. However, there may not be enough patience in the front office to prove him wrong.