These Two Black Women Created an App That Has Revolutionized Hair Care


By Victor Trammell

Technology is an amazing asset, which is helping a growing number of people find their way into both building businesses for themselves and change the world for the better at the same time.

Jennifer Lambert (pictured left) and Jihan Thompson (pictured right) are the founders of Swivel, a mobile app that helps black women care for their textured hair. Crystal Martin, a fashion and style columnist for the New York Times wrote an interesting article about Lambert and Thompson’s innovative idea.

She quoted the following in online posting for The Times, which was published on December 26th:

“Swivel users select a desired service and indicate their hair type. The services list includes traditionally black hairstyles — cornrows, twist-outs, Bantu knots, silk press — and addresses hair types like curly, kinky and transitioning from relaxed hair to natural. Based on that information and the user’s location (Swivel is available only in New York City at the moment), the app offers a list of salons selected for their skill and service level. Either Ms. Lambert or Ms. Thompson has visited each of the salons on the app.” (

Both Lambert and Thompson spoke with The Times about what inspired them to create Swivel and revolutionize the hair care industry for black women.

“It’s when you put your hair in a bun after you get it done and say to yourself: ‘Did she even use a flat iron? It’s still so puffy,’” Thompson said in her exclusive interview with The Times.

“Outside of the black community or black women, people haven’t taken a second to think about black women’s hair — to even consider if we have unique hair needs,” Lambert told The Times.

This past November, Lambert and Thompson consulted Anthony Dickey as a strategic adviser for their business. Dickey is the owner of Hair Rules, a salon in midtown New York City, which has been in business for quite some time.

To learn more about Swivel and how this app can help you better manage natural look with hair care services, click here:








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