Tyler Perry’s Haloween Movie Beats Tom Cruise’s Movie at Box Office


By Victor Trammell

It was certainly some big time movie competition in Hollywood this past weekend.

However, the top spot on the sales list for all theater debuts went to a black film built on the “Madea” franchise. In a major, closely contested showdown, “Boo! A Madea Halloween” beat out “Jack Reacher: Never Go Back” for the number one movie seller at the box office, according to Variety Magazine.

There was definitely a multi-million dollar avalanche at the movies theaters over the weekend. Tyler Perry’s goldmine raked in a whopping $27.6 million dollars over Tom Cruise’s action sequel, which came in at number two grossing $23 million dollars, Variety reports.

In all, over $123 million dollars was spent on movie tickets across America this weekend, according to BoxOfficeMojo.com.

Perry’s narrow victory is really amazing considering the fact that Cruise’s “Reacher” movie budget was three times the size of the “Madea” circuit price tag. The runaway success of “Boo! A Madea Halloween” is a result the loyal fan base, which has helped the film franchise earn a total of $380 million dollars since it was built.

However, this latest Tyler Perry production attracted the most ethnically diverse array of fans. Typically, Madea films attract an audience that is 80 to 90 percent black. Though this time around, only 60 percent of the moviegoers who showed up to see “Boo! A Madea Halloween” were black.

The remaining 40 percent were a new flurry of whites and Hispanics who finally came in groves to get a glass of the Madea-made Kool Aid. A white male film executive told Variety that “Boo! A Madea Halloween” has helped Perry reach some new milestones in his quest to broaden the “Madea” brand.

“The film crossed over and it expanded the audience,” said David Spitz, co-president of domestic distribution at Lionsgate, Perry’s film distribution partner. “Madea is such a beloved character and the timing helped. There are not many comedies in the marketplace right now and Halloween is right around the corner,” Spitz continued.

Source: http://variety.com/2016/film/news/box-office-madea-halloween-edges-out-jack-reacher-2-with-27-6-million-1201898150/






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