By Staff Blogger
Paula Deen keeps finding out, with each and every day, that her brand is not immune to racial controversy. The cook just found out that her forthcoming cookbook isn’t going to be released after the publisher decided to shut down the project.
Advance sales for “Paula Deen’s New Testament: 250 Favorite Recipes All Lightened Up” put Paula’s new cookbook on Amazon’s best-seller list. The book wasn’t set for release until October, and it seemed to be bullet proof protected from her recent challenges. But Ballentine Books of Random House recently confessed that it was a “difficult decision” which led them to take the book off the shelves.
According to Random House spokesman Stuart Applebaum, refunds are going to be released immediately. This comes right after JC Penny and Sears both decided to stop selling Paula’s products. You can also add Home Depot, Target and drug maker Novo Nordisk. Oh, by the way, Walmart has dropped Deen too.
“Paula won’t be appearing on any upcoming broadcasts, and we will phase out her product assortment on our online sales channels over the next few months. We all think it’s important, at this moment, for Paula to concentrate on responding to the allegations against her and on her path forward,” said QVC president Mike George in a letter.
Deen has been working hard to make things better. She recently hired Judy Smith, the woman that the TV show “Scandal” is based on. Smith is a crisis management expert, and it appears that this is a real crisis for Paula Deen. Smith has represented other controversial figures in the past, including Monica Lewinski, Michael Vick and Wesley Snipes.
All of this started when Deen entered a deposition in a lawsuit during which she admitted to using the n-word in the past. She also has been accused by employees of creating a workplace that is hostile toward African Americans.
Does Deen deserve this punishment? Many are saying yes. Also, the way companies are running away from her like the plague indicates that there is probably something more sinister at hand. There could be other allegations beneath the surface that could be worse than what the public sees right now.