What Women Want From their Employers

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Front view portrait of three mid adult businessmen and mid adult businesswomanIn the last five decades or so, the work place has shifted more and more to accommodate the fact that more and more women continue to work outside of their homes. While the workplace used to be very biased and leaned towards favoring what worked for men, women have continued to make strides at also having a say and shaping the work place environment and practices.

Now we have reached a point in time when most employers have to ask themselves what women rally want. The work place has to consider women’s needs and wants in order to make sure that they do not lose valuable candidates who can make a meaningful contribution.

Flexibility is a key factor in keeping female employees engaged and happy at work, a new study has found. In that research, 50 percent of female workers name workplace flexibility as one of the most important factors driving the growth of their careers.

Additionally, 33 percent of respondents say offering flexibility in their work hours and working arrangements is one of the best ways to engage them at work. Overall, 49 percent of women say their company is already flexible and accommodating to their working environment.

“As enhanced technologies and increased access to information continue to blur the lines between our professional and personal lives, many workers mistake being busy for being productive,” said Linda Galipeau, CEO of Randstad of North America, which conducted the research. “These are two very different concepts that, when looked at from an organizational standpoint, could have serious implications for a company’s bottom line.”

The researchers also found that women say the increasing prevalence of mobile technology, such as smartphones and tablets, has made it harder for them to find that flexibility. Forty-two percent of women say it has become increasingly harder to disconnect from the office because of new technologies. Staying connected, however, has not helped the company’s bottom line a great deal, since 68 percent of women say technologies have not made them more productive.

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1 Comment

  1. And here I thought that women wanted a JOB from their employers. Silly me. No wonder companies are moving their factories to China — there the people come to work, not to get day care, social connetions, and “flexibility.”

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