Cameroonian singer Dencia has been catching a lot of heat lately over a product that she has been endorsing. This dark beauty is endorsing a very controversial product call Whitenicious. It is a skin lightening cream that is so popular that when it launched, it almost immediately sold out!
The product retails for $50-$150 depending on how much you get. The ads feature Dencia, scantily clad in bikinis, with noticeably lighter skin than her real color. The ad says that this is what it can do for your skin if you use it.
In the press release about the product it states that the cream is to be used for dark spots on the skin, acne blemish scars, and dark patches of skin on the elbows and knees. However that is not what the ad is depicting. It is showing the entire body of the singer lightened severely. So if this cream is just for blemishes and rough dark patches of skin, why is her whole body much whiter than before?
With advertisements such as this people will look at the photo first and then look at the product that is being sold. Sometimes they will read the description, sometimes they won’t. So the first impression of the ad that they will get is that this gorgeous woman with an afro for days doesn’t want to have dark skin anymore so she used the cream to lighten her whole body.
People took to social media and slammed the African singer for her ads. One user commented: “I have never understood our infatuation with bleaching away our natural skin colors besides being a major case of inferiority complex, sure you may look lighter on the outside but on the inside you are still who you are….”. Kola Boof called her an “imitation White woman”.