Target is under fire for posting an image of a very heavily Photoshopped teenager for one of their swimsuit ads online. They have since removed the image due to the backlash but the damage had already been done.
It is not unusual for a company to post a heavily edited photo of a model in their ads. It is actually more unusual for a photo to be unedited in an ad. Target is now the latest to receive backlash about it for their very poor editing skills. The photo is of a teen girl in a cute polka dot bikini. At first glance you don’t really notice anything but then when you take a closer look you can definitely notice the mistakes.
In what looks to be an effort to make her legs look longer they chopped a little too much out of the photo and actually removed a good chunk of her pelvic area as well. They tried to make the thighs thinner and give her a thigh gap. They also made one of her arms far thinner than it should be and it is awkwardly positioned and very noticeable in comparison to her other arm. The website Jezebel was the first to notice this epic ad gaffe and soon the mistake had gone viral.
Target issued an apology due to all of the backlash saying that it was their error and that they apologize. Yes, that was definitely an error, Target. Young girls around the world are viewing these ads and thinking that they won’t look as good as the models in these photos unless they are as unrealistically skinny as Photoshop makes them appear in the catalogs. What kind of message is this sending to the next generation of girls? How are they supposed to build any self-esteem when already they are being assaulted with images of Photoshopped peers that give them unrealistic expectations of how they should look?